Membership Matters!

The hospitality industry gets “wins” when we work together. Keep the SHHA team strong by purchasing a membership in the Saskatchewan Hotel & Hospitality Association.

Keep Your Voice Strong!

Download the Membership Brochure Here.

Relevant Communications!

We are committed to keeping our members up-to-date on the latest news and industry trends. Here's How: - Member Magazine - eBlasts - Member Directory - Annual Conference & Tradeshow

Benefit Programs!

We know that being part of the SHHA is beneficial to you, adding value to your business: SHHA Payment Solutions  - QUASEP Discount Program - HIP Insurance Program - Industry Training - ATM Solutions - Natural Gas Program - Employee Health Benefits



Steps from the Remai Modern, at the intersection of Spadina Crescent and 2nd Avenue and within walking distance of all the city's attractions, Alt Hotel Saskatoon offers a spectacular view of the city and the South Saskatchewan River.

480 - 2nd Ave. S., Saskatoon, SK. S7K 5R4            639 - 398 - 0250

Motel 6 Estevan

Situated at the corner of King St and Kensington Ave in Estevan. This location offers a guest laundry facility, 32" TVs, and free high speed internet. Micro-fridges are available. Relax and enjoy their modern rooms.

88 King St. E. Estevan, SK. S4A 2A4                  306 – 634 - 8666

2020 Conference Registration Now Open

The Saskatchewan Hotel & Hospitality Association / Saskatchewan Liquor & Gaming Authority Conference & Trade Show is being held Tuesday May 26, 2020 at World Trade Centre Saskatoon at Prairieland Park

Please mark the date and plan to attend Saskatchewan’s premier show for the hospitality industry. Detailed schedule coming soon!  Register NOW!

Our Affiliates Can Help Your Bottom line

No matter what you need, we know one of our affiliate members has something great to offer as a solution that will have a positive impact on your bottom line!

Affiliate Member List

2020 SHHA Board of Directors

Front row, from left: Joel Kish, The Icehouse Tavern, Emerald Park, Vice Chair; Gary Hoffert, Regional VP, Canalta Hotels, Chair of the Board; Jim Bence, SHHA President & CEO

Back row, from left: Carmen Lien, Chop Steakhouse & Bar Regina; Bryan Baraniski, Shorebird Inn, Tobin Lake; Herman Zentner, Shotz on Eleven, Chamberlain; Tom Morris, Dragon Growers Inc., Kindersley; Denny Joyal, Waterfront Beach Bar & Grill, Regina Beach

Missing: Courtney Morrison, Best Western Plus East Side, Saskatoon;  Glenn Weir, SureStay Plus Hotel by Best Western Seven Oaks, Regina; Lance Grosco, Duck Lake Hotel



WELCOME NEW MEMBER: Prairieland Park Saskatoon

Since its earliest days as a centre for agricultural excellence, Prairieland Park in Saskatoon, Saskatchewan has evolved into a provincial leader in the development of trade shows, conferences, special events, industry expositions, concerts, cabarets, and more!

Here's a High Visibilty Marketing Opportunity!

Take advantage of a High Visibility Marketing Opportunity and catch the attention of hundreds of conference delegates from the hospitality industry, Tuesday May 26, 2020 at World Trade Centre Saskatoon at Prairieland Park

Click Here for More Details



Our Winters Beg Good Red Wines

Jill Childerhose, Doug Reichel Wine Marketing

The warmth, spice, and depth of red wine is a lovely foil to the cold rigidity we experience in the prairie winter months. Red wines often boast warm tones like nuts, tobacco, and cocoa. They also can be reminiscent of spiced or preserved fruits, recalling days past. Most importantly, the flavours of many reds are the perfect companions to the foods we eat seasonally during this time: hearty meats, roasted vegetables, rich stews, soups, and even decadent sweets.

To Read the Complete Column CLICK HERE

What is Human Trafficking

By Cst. Tina Platford, Crime Reduction Unit, Royal Canadian Mounted Police

Some people think human trafficking is an international crime but it is happening right here in Saskatchewan. A human trafficker is “any person, who recruits, transports, transfers, receives, holds, conceals or harbours a person, or exercises control, direction or influence over a person for the purpose of exploiting them”, and this does not necessarily involve the movement of a victim.

Human trafficking is a low risk/high reward activity, and in Canada, it is estimated a trafficker can generate up to $336,000 per year from a single sex trafficking victim...

Read More

NO, Change isn't Good Enough

George Marshall, CEO, Service Hospitality

2009 was arguably the worst year for health and safety in the history of the hotel industry in Saskatchewan.  For the fourth straight year, injuries exceeded 580 and for the second straight year, direct costs of injuries exceeded $2.8 million.  In 2010, Service Hospitality issued a challenge to the hotel industry.  We formed a best practice group for the hotel industry and 43 of the largest hotels in the province committed to implementing and improving their safety management systems.  Although we helped to facilitate the process, you did the work.  The results have been extraordinary.

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CEO Message: The Changing Face of Tourism

Jim Bence, SHHA President & CEO

Our “need” for diversity has become a provincial imperative.  Provincially our coffers are taking a pounding for a variety of reason, all of which we have bemoaned for the last 4 years. Oil and gas slumping, mining taking a huge hit and now a federal government that seems determined to prevent much needed pipelines from being built.

Ok, so what does that mean? What do we do? How do we deal with the hand that we’ve been dealt? Well, as painful as it is to hear or realize, we evolve or we die. There is no other way to say it and for those of us in the hospitality/tourism world, we have been dealing with this stark reality for the last number of years.

Read More


The QUASEP Fitness Equipment Program with Johnson Health Tech

QUASEP is excited to announce that Johnson Health Tech is now a part of the QUASEP program. Designed to help your hotel inspire exercise and fitness through an extensive lineup of beautifully designed, innovative, high-quality, and durable fitness equipment, helping your guests maintain their fitness goals has never been easier!

Ready to Inspire Health and Wellness? QUASEP Member Benefits of Working with JHT include:

  • Contract Pricing: Take advantage of contracted pricing on an extensive range of high quality equipment. Have a limited budget? Ask about financing and/or leasing options.
  • Expert Advice: Whether you are upgrading your existing fitness center or looking to create a new one, let JHT help you to choose the right equipment and design your space to best serve your client demographic, estimated usage, and budget.
  • No More Excuses to Avoid the Gym! Keep your guests motivated through equipment designed to remove barriers. Whether it is cardio, strength, or flexibility, JHT has exciting solutions for every age, fitness level, and budget.
  • Recognizable and Trusted Brands: As one of the world’s foremost manufacturers of high quality fitness equipment, JHT’s brands Matrix and Vision are recognizable and seen at many high-end fitness centers and clubs.
  • Eliminate Intimidation Through Education: The hardest part of working out is starting. Through user-friendly designs and easy-to-follow educational materials, let JHT ensuring your space is inspiring and fun! 

For more information or to join QUASEP contact: William Chan, Account Manager QUASEP  306.292.7228   Learn More


The Atlas° Hotel ready to blaze their own trail in Regina

Ryan Urzada has always had a love of travelling and experiencing all the world has to offer, so it’s no surprise that he’s ready to take The Atlas° Hotel in a new direction and blaze a new trail.

Known as the Regina Travelodge South for the past 30 years, The Atlas° Hotel has seen two years of planning and over $10 million in renovations in preparation for this evolution.   

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4177 Albert St., Regina, SK

306 - 586 - 3443


Four years ago, we started discussions with the Saskatchewan government regarding Saskatchewan Hotel & Hospitality Association (SHHA) members, particularly Retail Store Permit holders, being allowed to enter the cannabis retail market. We were very encouraged by the recent announcement that cannabis retail permits would be available throughout the province. Retail permits would be granted based on an application process. The number of permits in the province will be unlimited and there is no restrictions on how many can operate in a community.

So what does that mean for you?

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THIRD-PARTIES to Operate Liquor Warehouses

On November 27th, 2019 amendments to The Alcohol and Gaming Regulation Act, 1997 were introduced in the Legislature making way for third-parties to operate liquor warehouses in Saskatchewan that distribute specialty products. The process for obtaining a Third-Party Warehouse permit will be by application, and satisfying established “Operating Parameters”.

Read More


Website Updated Friday February 21, 2020

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